Branding
Monster Election Campaign
Class
Brand Identity
Software
Adobe Suite (Photoshop, Indesign, & Illustrator)
Project Overview
The art department at Old Dominion University is holding an Halloween event called Fright Night. For our class we decided to hold a mock election with a twist that the candidates must be an iconic monster. The deliverables for the project are a poster, pamphlet, and a yard sign or billboard.
Research
01.Hellraiser Franchise
I refreshed my knowledge on the Hellraiser Franchise by watching the first three installments and the most recent version on Hulu. Furthermore, to get more information on the Chatterer, I looked at the fan wiki to see if there was anything I missed or lore that wasn’t discussed in the movie.
02. Election Campaign Refrences
I refreshed my knowledge on the Hellraiser Franchise by watching the first three installments and the most recent version on Hulu. Furthermore, to get more information on the Chatterer, I looked at the fan wiki to see if there was anything I missed or lore that wasn’t discussed in the movie.
Campaign’s Identity
01.Logo
I refreshed my knowledge on the Hellraiser Franchise by watching the first three installments and the most recent version on Hulu. Furthermore, to get more information on the Chatterer, I looked at the fan wiki to see if there was anything I missed or lore that wasn’t discussed in the movie.
02. Colors
I refreshed my knowledge on the Hellraiser Franchise by watching the first three installments and the most recent version on Hulu. Furthermore, to get more information on the Chatterer, I looked at the fan wiki to see if there was anything I missed or lore that wasn’t discussed in the movie.
03. Typography
Final Product
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Final Product 〰️
Takeaway
During the Fright Night event, the teacher set up a voting system where people could vote for their top 3 candidates. The Cenobite ended up being the top 5 out of 27 candidates. Overall, people had a good reaction to it when I was talking to people in the area and got some compliments on my poster. I think that there could be some improvements in the illustration of the cenobite. Furthermore, this helped me learn how to create an identity around something that is already well-known.
