Branding, Game Design
Capstone Project: ESCAPE
Class
Design Capstone
Software
Adobe Suite (Photoshop, Indesign, & Illustrator)
Introducing Escape!
Escape is a brand that aims to mix the topical tabletop board game with an escape room. The brand is focused on bringing the adventure and puzzle solving from an escape room to your table at home.
Solve the Puzzles, Steal the Art.
Research
Industry Analysis
The first step in the research phase was to look at other brands of take home escape rooms to see their packaging and their game mechanics. Exit the Game is one of the more notable ones where they utilize a special decoder for each of their rooms. Another example would be Clue: Escape where they based it off of the popular board game, Clue and utilized tiles to lay our different parts of the room.
Breakout Escape Rooms
Going deeper, I decided to actually go behind the scenes at Breakout, an escape room company down in Virginia Beach. Something that I was interested in looking for is the community that is fostered inside of the rooms. Furthermore, what people tend to like about the escape rooms.
Escape’s Brand Idendity
01.Logo
Something that I wanted to foucus on is the home aspect fo the brand while also using iconic escape room iconography. As shown, I moved away from the key due to scalability issues and decided to move to the lock idea.
02. Colors
03. Typography
Game Packaging
01. Board Game Box
When designing the box, I wanted to focus on making sure that it sticks out in the aisle to the audience. Also, the photography used in the packaging was interesting and worked into the box